- Automation-powered estimates + live retail pricing (Ava)
- Bookkeeping & payment routing
- Crew management with GPS time clock
- Permission-tiered sub app
- Project flow board, overflow lead distribution
- CRM, scheduler, invoicing, online booking, client portal
- Founder-only perks: roadmap calls, beta access, badge
- $150/mo less than the standard Crew Engine ($499) — for the life of your subscription
- Job scheduling & dispatch
- CRM & client management
- Invoicing & payments
- Online booking
- GPS time clock
- No custom website
- No automated estimation
- No trade-calibrated pricing engine
- No investor dashboard
- No permission-tiered sub app
Founder Full Suite matches Housecall Pro Max on price, adds automation + a custom website, and the rate never increases for the life of your subscription. Housecall Pro raises Max rates on renewals — Founders never does. First 200 only.
| Feature | Ligo $249 Business in a Box · $349 Founders |
Housecall Pro $89 Lite · $169 Pro · $349 Max¹ |
|---|---|---|
| Core Operations | ||
| Job Scheduling & Dispatch | ✓ | ✓ |
| CRM & Client Management | ✓ | ✓ |
| Invoicing & Payments | ✓ | ✓ |
| Online Booking | ✓ | ✓ |
| GPS Time Clock | ✓ | ✓ |
| Team Chat | ✓ | ✓ |
| Missed Call Text-Back | ✓ | ✓ |
| Website & Online Presence | ||
| Custom Professional Website | ✓ Built for you | ✗ |
| SEO Optimization | ✓ | Basic |
| Dynamic QR Business Card | ✓ Included | ✗ |
| Branded Email Signature | ✓ Included | ✗ |
| Automation & Smart Estimation | ||
| Automation-Powered Estimates | ✓ Exclusive | ✗ |
| Trade-Calibrated Pricing Engine | ✓ Exclusive | ✗ |
| Automated Materials List | ✓ Exclusive | ✗ |
| Ava Document Parsing | ✓ Exclusive | ✗ |
| Secretary in a Box (24/7) | ✓ Add-on | ✗ |
| Team & Field Management | ||
| Permission-Tiered Sub App | ✓ Exclusive | Basic roles |
| Automated Follow-Ups | ✓ | Basic |
| Unique to Ligo | ||
| Investor Dashboard | ✓ The Enterprise Box | ✗ |
| Review Engine | ✓ Standalone $49/mo SKU | Add-on |
| Founder Full Suite — lifetime price lock | ✓ $349/mo · first 200 only | ✗ |
Automation-Powered Estimates (Ava)
Ava builds your estimate line by line using our trade-calibrated pricing engine, tuned to local market rates for material and labor. Housecall Pro has manual estimate entry — nothing automated.
Trade-Calibrated Pricing Engine
Material and labor rates tuned to local market bands for your trade. Estimates land in the honest range — never under, never over. Housecall Pro has no pricing intelligence at all.
Permission-Tiered Sub App
Your subs and employees get their own app. You control exactly what they see — from upload-only to full access. One tap to invite via text. Housecall Pro has basic role management, not a true sub app.
Custom Website (Included)
Housecall Pro doesn't build your website. Ligo includes a fully custom, SEO-optimized professional site — built and managed for you. No extra agency fee needed.