| Feature |
Review Engine
$49/mo
On-ramp tier
|
FIRST 200 ONLY
🔒 LOCKED FOR LIFE
Founder Full Suite
$499/mo (Crew Engine rate)
$349/mo
Locked for life · first 200 only · permanent perks
|
The Enterprise Box
$1,199/mo
|
JobberGrow $249/mo¹ | HouseCall ProMax $349/mo¹ | BuildertrendPro $499/mo¹ | ServiceTitanQuote-based¹ |
|---|---|---|---|---|---|---|---|
| Monthly Price | $49/mo | $349/mo $499 | $1,199/mo | $249/mo | $349/mo | $499/mo | $398+/mo |
| Automated Estimation Engine | — | Unlimited | Custom automation | — | — | — | Basic only |
| Trade-Calibrated Pricing | — | ✓ | ✓ | — | — | — | — |
| Reputation Automation | ✓ Built-in | ✓ Built-in | ✓ Built-in | Add-on | Add-on | — | Add-on |
| Customer SMS / Email | ✓ | ✓ | ✓ | Basic | ✓ | — | ✓ |
| Job Dispatching / Scheduling | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| GPS Time Clock / Crew | 1 user | Unlimited | Unlimited | ✓ | ✓ | Add-on | ✓ |
| Invoice / Payment Collection | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| White-Glove Onboarding | ✓ | ✓ | ✓ | — | — | — | Paid extra |
| Support | Priority Phone | Dedicated Rep | Email / Chat | Email / Chat | Email / Chat | Phone (extra) | |
| Setup Fee | $0 | $0 | $0 | $0 | Varies | Varies | $1,000+ |
| Cancel Policy | Anytime | Anytime | Anytime | Month-to-month | Month-to-month | Annual option | 12-mo required |
| Lifetime Price Lock | — | ✓ Founders | — | — | — | — | — |
| Year-Round Job Flow | ✓ | ✓ | ✓ | — | — | — | — |
| Feature | Review Engine$49/mo | JobberGrow $249/mo | HouseCall ProLite $89/mo | BuildertrendEssential $199/mo |
|---|---|---|---|---|
| Reputation Automation | ✓ Built-in | Add-on | Add-on | — |
| Job Scheduling | ✓ | ✓ | ✓ | ✓ |
| Invoice / Payments | ✓ | ✓ | ✓ | ✓ |
| GPS Crew Tracking | 1 user | ✓ | ✓ | Add-on |
| Automated Estimation Engine | — | — | — | — |
| Trade-Calibrated Pricing | — | — | — | — |
| Setup Fee | $0 | $0 | Varies | Varies |
| Cancel Policy | Anytime | Month-to-month | Month-to-month | Annual option |
| Lifetime Price Lock | — | — | — | — |
| Year-Round Job Flow | ✓ | — | — | — |
| Feature | Founder Full Suite |
JobberGrow $249/mo | HouseCall ProPro $169/mo | ServiceTitanQuote-based |
|---|---|---|---|---|
| Automated Estimation Engine | Unlimited | — | — | Basic only |
| Trade-Calibrated Pricing | ✓ | — | — | — |
| Reputation Automation | ✓ Built-in | Add-on | Add-on | Add-on |
| Customer SMS / Email | ✓ | Basic | ✓ | ✓ |
| GPS Crew Tracking | Unlimited | ✓ | ✓ | ✓ |
| Investor WAR_ROOM | ✓ | — | — | — |
| White-Label Portal | ✓ | — | — | — |
| White-Glove Onboarding | ✓ | — | — | Paid extra |
| Support | Priority Phone | Email / Chat | Email / Chat | Phone (extra) |
| Setup Fee | $0 | $0 | Varies | $1,000+ |
| Cancel Policy | Anytime | Month-to-month | Month-to-month | 12-mo required |
| Lifetime Price Lock | ✓ Founders | — | — | — |
| Year-Round Job Flow | ✓ | — | — | — |
| Feature | The Enterprise Box$1,199/mo | JobberPlus $385/mo | HouseCall ProMax $349/mo | ServiceTitanQuote-based |
|---|---|---|---|---|
| Automated Estimation Engine | Custom automation | — | — | Basic only |
| Trade-Calibrated Pricing | ✓ | — | — | — |
| Reputation Automation | ✓ Built-in | Add-on | Add-on | Add-on |
| Customer SMS / Email | ✓ | Basic | ✓ | ✓ |
| GPS Crew Tracking | Unlimited | ✓ | ✓ | ✓ |
| Multi-location Mgmt | ✓ | — | — | ✓ |
| Custom Automation Training | ✓ | — | — | — |
| Dedicated Account Mgr | ✓ | — | — | Extra cost |
| Setup Fee | $0 | $0 | Varies | $1,000+ |
| Cancel Policy | Anytime | Month-to-month | Month-to-month | 12-mo required |
| Lifetime Price Lock | — | — | — | — |
| Year-Round Job Flow | ✓ | — | — | — |
| Feature | Ligo From $49/mo |
Jobber From $39/mo¹ |
Housecall Pro From $89/mo¹ |
Buildertrend From $199/mo¹ |
ServiceTitan Quote-based¹ |
|---|---|---|---|---|---|
| Core Business Tools | |||||
| Custom Professional Website | ✓ | ✗ | ✗ | ✗ | ✗ |
| Job Scheduling & Dispatch | ✓ | ✓ | ✓ | ✓ | ✓ |
| CRM & Lead Pipeline | ✓ | ✓ | ✓ | ✓ | ✓ |
| Invoicing & Payments | ✓ | ✓ | ✓ | ✓ | ✓ |
| Online Booking | ✓ | ✓ | ✓ | Limited | ✓ |
| Automation (Where Ligo Wins) | |||||
| Automation-Powered Estimates (Ava) | ✓ Exclusive | ✗ | ✗ | ✗ | Basic only |
| Trade-Calibrated Pricing Engine | ✓ Exclusive | ✗ | ✗ | ✗ | ✗ |
| Secretary in a Box (24/7 call answering) | ✓ | ✗ | ✗ | ✗ | Add-on extra |
| Missed Call Text-Back | ✓ | Add-on | ✓ | ✗ | Add-on |
| Automated Follow-Ups & Re-engagement | ✓ | Basic | Basic | ✗ | ✓ |
| Team & Field Features | |||||
| GPS Time Clock | ✓ | ✓ | ✓ | Add-on | ✓ |
| Permission-Tiered Sub App | ✓ Exclusive | ✗ | Basic roles | Basic roles | ✓ |
| Team Chat (built-in) | ✓ | Limited | ✓ | ✓ | ✓ |
| Materials List Generation | ✓ Automated | Manual | Manual | ✓ | ✓ |
| Growth & Reputation | |||||
| Reputation Builder (auto reviews) | ✓ Built-in | Add-on | Add-on | ✗ | Add-on |
| Digital Business Card (dynamic QR) | ✓ Included | ✗ | ✗ | ✗ | ✗ |
| Branded Email Signature | ✓ Included | ✗ | ✗ | ✗ | ✗ |
| SEO Performance Reports | ✓ | ✗ | Basic | ✗ | Basic |
| Unique to Ligo | |||||
| Investor Dashboard | ✓ Exclusive | ✗ | ✗ | ✗ | ✗ |
| Ava Document Parsing (photo → estimate) | ✓ Exclusive | ✗ | ✗ | ✗ | ✗ |
| Founders Price Lock (lifetime rate) | ✓ Limited | ✗ | ✗ | ✗ | ✗ |
Ligo vs Jobber
Same $249/mo at the Grow tier — with automated estimation, trade-calibrated pricing, and a custom website Jobber doesn't offer.
Full Jobber Comparison →Ligo vs Housecall Pro
Founder Full Suite matches HCP Max at $349/mo — and locks the rate for life. Includes automated receptionist, trade-calibrated pricing, and investor tools.
Full Housecall Pro Comparison →Ligo vs Buildertrend
Built for field service rhythm — same-day dispatch, automated estimates, missed-call text-back. Buildertrend is office project management.
Full Buildertrend Comparison →Ligo vs ServiceTitan
No 12-month contract. Cancel anytime. Investor dashboard included — ServiceTitan doesn't ship one.
Full ServiceTitan Comparison →They're paying $300+/mo and still guessing material costs
Jobber and Housecall Pro have no built-in pricing engine. You're still pulling numbers from memory. Ava applies our trade-calibrated pricing engine for your local market — automatically.
Missed calls are killing their pipeline
None of the big platforms include a real 24/7 automated receptionist. Ligo's answers every call. Books the appointment. Sends you a summary. You just show up.
They're paying a web agency separately
Jobber doesn't build your website. Neither does Housecall Pro. You're paying $150-400/mo to an agency on top of your software. Ligo includes a custom built, SEO-optimized site.
They have no story to tell investors
When it's time to scale — bring on partners, get financing, or sell — the other platforms have no investor dashboard. Ligo's Growth tier gives you a board-ready view of your business.
Their reviews are stuck at 12 after 5 years
Most major contractor platforms sell reputation/review automation as a paid add-on. In Ligo it's included in every plan. Sustained review velocity changes how customers find you.
Price hikes every year — no loyalty
ServiceTitan, Buildertrend, and Housecall Pro raise prices on renewing customers. Ligo's Founders Program locks your rate for life. First 200 contractors only.