Built for trades

Winston answers the phone
while you're on a ladder.

📞
Never lose a $5K lead to the guy down the street. The average trades business misses 35–40% of inbound calls. Winston picks up every one, qualifies the lead, and books the appointment — while you're in the crawl space, on a roof, or under a sink.
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Ava builds your estimate using local market rates. She catches the parts you usually forget — the Ramset nails, the Z-hangers, the pipe boots — so you stop paying the Stupid Tax on every job.
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Every job earns a review. Every review is an asset. At 2,000 reviews, your business is worth multiples of what the same operation with 12 reviews sells for. We automate the collection and protect every star you earn.
Start 7-day free trial Browse all trades →

$49 · $249 · $349 locked · $499 · $1,199 · Cancel anytime ·

Built for:
HVAC
Plumbing
Electrical
Roofing
Carpentry
Painting
General Contractor
Landscaping
Flooring
Masonry
Drywall
Tree Services
Concrete
Excavation
Inspections
How it works

The whole system.
In contractor terms.

No jargon. Here's exactly what Ligo does for your trade business.

Automated Receptionist
Winston answers the phone while you're on a ladder.
Never lose a $5K lead to the guy down the street.
You're elbow-deep in a drain cleanout. Someone calls for a full bathroom remodel — big job, real money. They get voicemail. They call the next guy in Google. You lose $5K in 45 seconds.

Winston answers every call, qualifies the lead, asks the right questions, and books the appointment into your calendar. You come down from the ladder and see a confirmed estimate request waiting.
  • 24/7 live call answering — no missed calls, ever
  • Lead qualification before it reaches your calendar
  • Appointment booking straight to your schedule
  • After-hours coverage — weekends, holidays included
Trade-Calibrated
Material Intelligence
Ava builds estimates using local market rates.
Stop paying the Stupid Tax on every job.
You quote a deck build from memory. The number lives in your head, sometimes off by hundreds. You eat the margin or you have an awkward conversation.

Ava builds your estimate using trade-calibrated material and labor rates tuned to your local market. She catches the parts you usually forget — the Ramset nails, the Z-hangers, the flashing tape, the pipe boots. The Stupid Tax disappears.
  • Trade-calibrated material and labor rates tuned to your local market
  • Trade-specific parts checklists — she knows what roofers forget
  • Voice-to-estimate — say the job, get the quote
  • Margin protection built in — invisible markup baked into every quote
Review Engine
Every job earns a review automatically.
The asset compounds whether you look at it or not.
You mark the job complete. Ligo fires a four-stage touchpoint sequence — confirmation, en route, midway, and completion. The happy customer gets routed to your Google review page. The unhappy one goes to a private feedback form where you can fix it before it goes public.

Bad review hits anyway? Review Shield detects it in minutes, drafts a professional response, and files a removal request if it qualifies.
  • 4-stage automated review request sequence per job
  • NPS pre-filter — only happy customers reach public review platforms
  • Real-time monitoring across Google, Yelp, BBB, Angi, Facebook, Nextdoor
  • Smart response drafts for every negative review
Google Business Setup
Most contractors have a Google Business Profile.
Almost none have it set up correctly.
Wrong service areas. Missing category. No photos. Wrong phone number. An incorrectly configured Google Business Profile costs you ranking every single day — and most owners don't know it's broken.

We build it, configure it, and maintain it. Every quarter we run a Tune-Up to keep it fresh as Google's algorithm updates.
  • Google Business Setup — done-for-you ($149) or guided ($100)
  • Quarterly Google Tune-Up — keeps ranking fresh ($99 every 3 months)
  • Photo updates, post scheduling, category optimization
  • Review monitoring tied directly to your GBP
Custom Website
A website that books jobs, not just shows up in search.
Every tier includes a professional multi-page website — Home, Services, About, Reviews, Contact, Service Areas. Built on Cloudflare Pages for sub-second load times. Includes the Winston chatbot out of the box. Hosted at yourshop.ligolaunch.com (Review Engine) or your own domain (Pivot and above).

Custom Website Build — $299–$499 one-time. Full build including your logo, colors, services list, photos, and the Winston chatbot configured for your trade and service area. Built on Cloudflare Pages — not Squarespace, not Wix.
  • Multi-page: Home, Services, About, Reviews, Contact
  • Winston chatbot pre-installed and configured for your trade
  • Sub-second load on Cloudflare's global network
  • Mobile-first, Google Core Web Vitals optimized
  • Your custom domain included at Pivot tier and above
  • Schema markup for rich snippets in search results
Live Preview — Hear it before you buy

Tap the green button.
Hear Winston answer your calls.

Winston is the voice system that answers every call you miss — emergency calls at midnight, estimate requests while you're on a ladder, repeat customers checking on a job. Tap below to call him right now and hear how he qualifies leads and books appointments. This is a real, live call — not a recording. It's the same assistant your customers will reach.

No signup required · Works on mobile and desktop · Real call, not a recording

Pricing for Trades

Start at $49.
Lock the Founders Box tier at $349 for life.

Three tiers cover 95% of trade businesses. Pick the one that matches where you are today.

Entry
Review Engine
$49 /month
  • Professional website on ligolaunch.com subdomain
  • Google Business Profile — done-for-you setup
  • Automated review collection after every job
  • Digital e-card + branded email signature
  • Simple job tracker
  • 2 seats · 25 QR stickers mailed to you
Start Review Engine
Growing
Business in a Box
$249 /month
  • Everything in Review Engine
  • Bookkeeping module — job-level profit tracking
  • Maintenance Plans engine — recurring homeowner revenue
  • Mileage tracking + contractor document templates
  • Aerial sq-ft Estimator — measure from satellite, quote before you drive there
  • Your own custom domain
  • 4 seats · 100 QR stickers
Start Business in a Box
⚡ VIP Ignition — One-Time Setup Service
Not ready to run the platform yourself yet? VIP Ignition is a done-for-you reputation rebuild and full system install. We audit every review platform, clean up what we can, configure your entire Ligo system, and hand you the keys with a 30-day check-in call.
$1,500
One-time · Converts to any monthly subscription after
  • Review Cleanup — audit across Google, Yelp, BBB, Angi, Facebook, Nextdoor
  • Removal requests filed for every eligible bad review
  • Google Business Profile built or rebuilt from scratch
  • Winston configured for your trade and service area
  • Review collection live before we hand off
  • 30-day follow-up call included
Book VIP Ignition →
Subcontractor Portal — $0/sub
$0 · Sub Seat
Bring your subs in. They get the app. You stay in control of the project. Their seat is $0 — it lives alongside your paid plan, not instead of it. Invite as many crew members as you run.
  • Jobsite photo uploads — before/after docs attached to every job
  • Time tracking + GPS check-in per site visit
  • Subs get paid directly to their bank
  • In-app messaging with the main contractor
  • Native-SMS review handoff — your customer gets the request, not theirs
Invite Your Crew → Free
Get Started

Let's talk about your business.

Takes 2 minutes. We'll send you back a custom system recommendation for your trade and market.

Tell us about your operation.
No sales pressure. We'll look at your current Google presence and tell you exactly what's costing you leads before we recommend anything.
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You're in. We'll reach out within one business day with a look at your current Google presence and a recommendation built for your trade.
powered by ligolaunch.com
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Get started — from $49/month