Get back to the dream.
Stop just running routes and start building a business you can sell.
Pest control is a recurring-service business — the same homes, serviced again and again. Ligo turns every one of those visits into a 5-star review and compounds your reputation into local visibility. Plans from $49/mo.
You didn’t get your license to spend your evenings chasing missed calls, re-routing tomorrow’s stops, and wondering why the work you do every single day barely shows up on Google. You got into pest control because it’s steady — the same homes, the same routes, customers who renew without thinking about it. That recurring base is the most valuable thing you own. It’s also the thing a buyer pays the most for. But a book of loyal customers nobody can see online is a business that’s hard to grow and hard to sell.
Here’s the quiet problem: the customers who trust you most — the ones who let you walk through their home four, six, twelve times a year and never see a bug — almost never leave a review. Not because they’re unhappy. Because nobody ever made the ask easy.
You Master the Route. We Master the Business.
Here’s what your recurring base looks like with Ligo:
Stop just running routes and start building a business you can sell. Ligo gives you your dream back.
Most pest companies already “do reviews.” They clip a QR keychain to the invoice folder and hope. Here’s why hoping doesn’t move your ranking.
David — the founder of Ligo — has been a loyal pest control customer at the same company since 2013. Twelve years. Dozens of service visits. That company has handed him a QR review keychain the whole time.
In twelve years, he has left them exactly one review.
That’s not a bad customer. That’s a passive system. A keychain only works if the customer happens to see it, happens to have a free hand, happens to feel like typing, and happens to have a reason to bother. That’s four “happens to” — and across a whole route, almost nobody clears all four.
The fix isn’t a better keychain. It’s replacing hope with a system that does the asking — at the right moment, with a reason attached, and a follow-up for the ones who slip through.
One-and-done trades get one shot at a review. You get a shot every visit — that’s pest control’s unfair advantage. Three moving parts make sure you actually take it.
The second a stop is marked complete, the customer gets one automated text: a thank-you and a one-tap review link. No keychain to notice, no app to install. It lands while the service is still fresh — the only moment the ask ever really works.
“Leave a review, get 10% off your next service.” A keychain asks for a favor. This gives the customer a real reason — and because pest is recurring, the reward is something they’ll actually use in a few weeks. The ask stops being a favor and becomes a fair trade.
For a loyal customer who still hasn’t reviewed, Winston makes one friendly call before their next service is due: “your next visit’s coming up — mind dropping a quick review? we’ll text you the link and take 10% off.” The ask rides along with a moment they already expect.
Your tech closes out the stop on their phone. That’s the trigger. The customer gets a single text — from your business name, with a direct Google link and the discount attached. No keychain to find in a kitchen drawer, no QR to scan, no app. The ask lands in the two minutes the customer is most likely to say yes.
It’s the same Review Engine engine Ligo runs for every trade — tuned here for recurring service, so a customer who’s already reviewed you isn’t pestered again.
See how Review Engine works →Some customers never tap the link — busy, distracted, no harm meant. Ligo flags every recurring customer who hasn’t reviewed yet and whose next service is coming up. Winston makes one short, friendly call: a heads-up that their visit’s due, and a no-pressure ask to leave a review — with the link texted over and the 10% applied.
You already call to confirm renewals — Winston just makes sure the review ask rides along with a conversation the customer was expecting anyway. No script, no pressure, no chasing — just a clear, friendly voice handling the follow-up you never have time for.
Meet Winston →À la carte — pick the piece you need, add the rest when you’re ready. No bundles, no long-term contract, cancel anytime.
Need estimates, books, and dispatch too? See the full Ligo ladder — Business in a Box at $249/mo and up.
Turn your recurring route into a reputation that compounds — and a business worth more the day you decide to sell it. Talk to Winston now, or call David and ask him anything.